BILD Edmonton Metro is seeking a dynamic and creative Content Strategist to lead the development, execution, and evolution of our content ecosystem.

This role goes beyond writing — it is about shaping narratives, amplifying industry voices, and connecting people to the impact of city-building. The Content Strategist will bring stories to life across multiple platforms, support high-profile communications, and develop data-informed strategies that strengthen engagement with members, stakeholders, and the broader community.

You will play a central role in telling the story of an industry that builds homes, communities, and the future of the Edmonton Metropolitan Region.

Why join BILD Edmonton Metro? You’ll be part of a collaborative team at the forefront of shaping one of Canada’s fastest-growing regions. This is an opportunity to tell meaningful stories, influence important conversations, and showcase the people building our communities.

Key Competencies & Responsibilities

Storytelling and Content Creation

• Develop compelling stories that highlight members, projects, and industry impact across a variety of formats (articles, blogs, social media, newsletters, video scripts).
• Lead the creation of feature content tied to key initiatives, events, and advocacy priorities.
• Write and edit executive communications, including CEO and Board messaging, speaking notes, presentations, and media quotes.
• Contribute to external publications and thought leadership opportunities to position the organization and industry as leaders.
• Support the development of multimedia content including video and podcast campaigns in collaboration with external partners.

Content Strategy Development

• Develop and manage a comprehensive content strategy aligned with organizational priorities.
• Build and maintain editorial and content calendars to ensure timely, relevant, and balanced content delivery.
• Identify opportunities for storytelling, campaigns, and audience engagement across the year.
• Continuously evolve content approaches by researching trends, testing new formats, and applying best practices.

Digital & Social Media Management

• Oversee and manage all social media channels, ensuring consistent voice, tone, and brand alignment.
• Create and publish engaging, timely content that promotes events, initiatives, and member stories.
• Collaborate with design resources to produce compelling visual content and campaign assets.
• Leverage trends, themes, and emerging platforms to enhance reach and engagement.

Campaigns, Events, and Promotions

• Lead communications for key events, including promotional campaigns, storytelling, and post-event content.
• Support event marketing through social media, newsletters, and digital promotion.
• Collaborate with internal teams to ensure consistent messaging across advocacy, membership, and events.
• Participate in industry events and member engagements to gather content and strengthen relationships.

Analytics, Reporting, and Continuous Improvement

• Track and analyze content performance across platforms (social media, newsletters, website, etc.).
• Develop regular reports highlighting key metrics, insights, and opportunities for improvement.
• Monitor audience engagement, media mentions, and campaign effectiveness.
• Translate data into actionable recommendations to refine strategy and improve outcomes.

Collaboration & Organizational Support

• Work cross-functionally to support communications needs across the organization.
• Provide writing, editing, and content support for internal teams and initiatives.
• Act as a resource for communications planning and execution across departments.
• Engage with members, partners, and media to source stories and amplify industry perspectives.

Education & Skills

Education and Experience

• Post-secondary education in Communications, Marketing, Journalism, or a related field
• 3+ years of experience in content creation, communications, or digital media
• Experience managing multiple content streams and platforms

Required Skills

• Exceptional writing and storytelling ability across formats and audiences
• Strong understanding of digital platforms, social media, and content trends
• Strategic thinker with the ability to translate ideas into execution
• Highly organized with experience managing editorial calendars and deadlines
• Comfortable working in a fast-paced, collaborative environment
• Analytical mindset with the ability to interpret data and adjust strategy
• Proactive, curious, and continuously seeking new ideas and improvements

Compensation/Benefits

$65,000-$75,000 annually, with a base vacation allotment of 3 weeks plus office holiday closure. Enrolment in BILD Edmonton Metro’s benefits plan, monthly transportation and cell-phone stipends, and RRSP matching program.

Duration

This is a permanent full-time position working 37.5 hours per week, Monday to Friday.

Primary Work Location

• 300, 10235-124 Street, Edmonton, AB, T5N 1P9

Application Deadline

May 29 or until the position is filled.

Applicants may be contacted for an interview prior to the deadline.

Application Packet

Please ensure that your application consists of the following documents: resume and cover letter describing what led you to apply to this position and highlighting your qualifications as they relate to the duties of this positions. References can be provided upon request. Email your full application packet to info@bildedmonton.com.

Selection Process

We expect to evaluate candidates for this recruitment as follows:

• Initial review of minimum qualifications
• In-depth evaluation of application materials to identify the most qualified candidates
• Consideration of top candidates/interviews
• Reference check

Organizational Overview

BILD Edmonton Metro — short for Building Industry and Land Development in the Edmonton Metropolitan Region — is the collective voice and leading expert resource for the region’s residential real estate development industry. Our focus is on building places for people to call home, whether owning or renting, urban or suburban lifestyles, big city energy or small-town charm. Our members build and re-build places and spaces for everyone, from downtown towers and major redevelopment along key corridors, to small-scale infill and the development of brand-new neighbourhoods across the 13 communities of the metro region.

Our membership includes over 500 companies representing every corner of the industry: real estate developers, home builders, renovators, financial and professional service providers, trade contractors, and suppliers of both commercial and residential products. Together, we are shaping the communities of today and tomorrow.